"A family located in north London wants to find an remarkable and experienced educator to assist their youngest child on his initial journey to becoming an British gentleman."
Upon seeing this listing, you might readily miss the term "beginning" as simple a turn of phrase.
However, it could be the most significant element of this unusual job advert, as it seeks to recruit a mentor for a 12-month-old.
Many of applications have now been submitted since the anonymous family published their request for the highly paid tutor, who has to be "a uniquely qualified person".
In recent few weeks, the post has gained notice across the press, with several wondering why?
Forward-Thinking Method
The CEO, head and founder of Tutors International, which is helping the family in their search, stated that notwithstanding first doubt, he considered the plan "visionary", and "progressive".
When he consulted the family, he noted they appreciated the unconventional aspect of their request, and how young their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their firstborn was five, and by that stage "cultural conditioning had by then become established".
But what does the family refer to by "cultural bias"?
It's "comprehensive", he replied. "The way you eat, the manner you speak".
He explained the firstborn had adopted "really subtle, body language" from the family, and had assumed their cultural habits. The family informed him they did not want history to happen again with their younger child.
The plan: To engage a UK tutor, who must speak with standard English accent, to shape the baby from the very start.
Natural Absorption
"Much of the learning at the start here is rather absorbed naturally," said the CEO.
It's by means of this osmosis that the family are aiming the child will acquire the English characteristics they want to instil.
Adam noted the tutor had to be an individual who went to "the appropriate educational institutions – comparable categories of schools as the family aspire to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, simply by nature," he said.
Money No Object
The family explained to Adam the successful candidate should ideally also have familiarity of or enthusiasm in equestrian activities, skiing, creative fields and instrumental training so as to inspire the child in a diverse set of hobbies.
More than that though, he said the family hoped the tutor to sign up the child on a selection of classes so the child would be "pony-riding and picking up an musical instrument by the time they are approximately three years old".
In the family's perspective, guiding their son become a "British gentleman" will result in accomplishment and open doors.
"Taking into account the pros and cons of that, because it's certainly a social class indicator," he notes.
However, despite all this guidance in "English culture", might the child adopt so-called cultural bias from the globally influenced family he lives with anyway?
"Absolutely", answered he. "The parents know this might not succeed, but they've merely embraced the view of, 'we should try and we should start as soon as we can', because the cost of it is irrelevant," he said.
Idealistic and Unrealistic
A number of in the private teaching field who express these doubts.
Another CEO, chief executive of Blue Education, who also offer private tutors, commented that "the development of embracing two identities, or actually, becoming oneself, is something that must be experienced personally, not engineered."
Peter explained that he had relocated from Asia to the Britain at the time of 7 years old, and had been raised understanding and practicing dual heritages. He progressed to learn at a prestigious UK institution.
"The idea that a single person can act as a representation of Britishness, an individual who can somehow transfer the attributes of a UK sophisticate onto a 12-month-old child, appears optimistic and unfeasible," he commented.
"In my experience, employing a distinctly British tutor from babyhood will not instantly achieve the goal they hope for.
"I never had such a figure, and nevertheless I have been lucky enough to live many of the opportunities they desire for their son."
He stated: "The reality is, cultural identity can not be forced from the external environment; it must be selected, and it must be internally driven."
Buying Britishness
Naturally, Britishness is something the expert thinks can be instructed – and commercialized.
"In my view the situation that the world regards us in this regard is something that we should be cherishing|valuing|appreciating
